Yes! Today we are officially kicking off the 8th International Conference on Design & Emotion! Read the contributions of D&E bloggers Anna, Elif and Marco below. Welcome!
Session Design Strategy and Innovation
An interactive session with James Rock of DesignThinkers over product/services which we suddenly stop loving or vice versa. What’s the tipping point, how do companies try our patience with their strategical desicions? I stopped loving Spotify because from one day to another they limited the free listening hours still with commercials on – no longer a member because they did not employ any service recovery mechanism (ie acknowledge their negative impact on the user).
Cecilia Wekstrom is mesmerizing. She’s smart, sincere and approachable. She’s got all the prerequisite attributes to be able to direct a predominantly creative environment.
Keynote Cecilia Weckström, senior director LEGO Group, calls for a shift from designing products to designing behaviour and designing for emotional engagement .. through co-creation. A packed auditorium is listening carefully.
Cecilia Weckstrom, conference keynote:
Experience brands leverage people as the ultimate marketingchannel. People feed real growth for a brand. Brands are co-created, therefore this matches so well with the theme ‘out of control’; we don’t have that control anymore. We can connect again by design for behaviour (motivation + ability +trigger), and a strong emotional engagement produces the motivation to co-create.
Designing for emotional engagement by focusing on top level needs:
Designing for emotional engagement by focusing on gifts:personal, unexpected, meaningful, pleasantly packaged.
Fans are central to succuesful companies, but often undervalued. For Lego they are at the center of adaptation, co-creation, culture and innovation, motivated by the crisis the company was in some years ago. Design becomes a way to invite people to get involved in the brand. For Lego, this works far better than any other tupe of marketing approach. Creating reasons to engage is to create reasons for your fans to want you to survive as a company. And that is exacly what Lego is doing, creating a huge turnaround in the history of their brand. They completely embraced being ‘out of control’.
Session 2C “The Philosophical: Intimacy and Affect”
The starting question of Simone Rebaudengo’s design project was: Can I design an addiction myself? However, instead of focusing on the user and addicting products, Simone took the product’s perspective and shares his highly entertaining and truly thought-provoking insights on ADDICTED PRODUCTS. If keywords such as critical design, the internet of things, affective computing catch your attention, see http://www.addictedproducts.com/
Session Process Methodology Tools and Methods
Interesting discussion on the future of digital mobile devices. should digital interaction be based on physical interaction? What is intuitive interaction when it comes to a generation born into digital technology? In the heat of such discussion we forgot that the presenter was still there in the behind his computer that should be the impact academic work.. Let people do the talking for you! see Ajovalasit & King
Session Society / Culture: Play
Serious gaming for inmates and their children during visiting ours. The game is called ‘Dad’s escape’ and Kolding Design School students explore in workshops how to create empathy through serious gaming. What a sensitive topic this is. Check out, Knutz and Markussen.
Session 2C “The Philosophical: Intimacy and Affect”
Can wearable technology enhance emotional intimacy through widening the wearer’s sensorial experience with clothes as a second layer? Imagine social interactions with the transmission of emotions through wearable technologies. Intriguing reflections (and prototypes!) on the connection of emotions and embodiment presented by Marina Carulli.
Do we need more chaos in already chaotic cities in order for the cities to accommodate playful interactions? And what’s the border between chaos and play? Would a street furniture be perceived as playful because it is designed in a chaotic way? Find the answer and more into the history of play in the paper of Christopher Rawlinson.
Session “Process Methodology Tools and Methods”
Elin Olander is unravelling the meaning of bling-bling through industrial design student projects. The meaning seems as intricate as the objects that symbolize them. And the discussion goes about that people can surpress their initial sensory and emotional experiences when it comes to meaning attribution.
Session 1C “The Philosophical”
In general, gifts are meant to elicit positive emotions, both for the giver as well as for the recipient. But what happens when gifts are uncherished? Julia Keyte explored this topic in a “live exhibition”. Read her paper to find out how people overcome this challenge and the implications for design.
Check out the posters and videos of the concept solutions for the four design briefs on obesity, over-consumption, media piracy, and organ donation during the breaks between sesssions (The Street)
Presentations from a joint, pre-conference workshop of TU Delft and Central Saint Martins students on the two themes of (1) design for social change and (2) design for rich experiences with negative emotions. Organized by Steven Fokkinga (TU Delft) and Matthew Malpass (CSM).
Business perspective on emotional design by Ron Dennis: great decisions are made without emotion. Maybe that’s why we don’t have business & emotion conference!?
Ron Dennis of McLaren Group, the man behind super cars that are able evoke high-intensity emotions , is with us now conversing about his experiences with McLaren and Formula 1.
BOOST YOUR HAPPINESS
Hans Ruitenberg introduces tinytask – look into your goodybag, get active, get social, get happy.
Hans Ruitenberg explaining Tiny Task, a social experiment which is part of the conference. Each delegate has two tiny tasks attached to their badge. Find out about Tiny Task:
Jamie Brassett, conference chair on stage: IFF created an especially branded fragrance for this conference, which you will notice even in the bathroom where the handwash is branded.
Jeroen van Erp, D&E board member officially opens the conference. What makes this conference great is that it gathers reseachers, designers and industrie.
“Less is more” – Mies van der Rohe
“Mess is the law” – Jeremy Till
Jeremy Till (@jeremytill), head of Central Saint Martin’s, takes the stage first and takes the opportunity to share his thoughts & vision on the conference theme “Out of Control” instead of talking logistics (where the toilets are).
So exciting to see old friends of Design&Emotion Society from the industry and academia! Thanks for everyone turning up today and making the opening session so special!